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By Daniel Okafor

Packaging

Dow and American Packaging Spend Nine Months on Easy-Tear PE Film

American Packaging Corp. spent nine months on R&D with Dow to deliver a monomaterial MDO-PE film with a clean, easy tear for confectionery and snacks.

Dow, APC partner on ‘easy tear’ MDO-PE film
PhotoDow, APC partner on ‘easy tear’ MDO-PE filmAI-generated

At a glance

  • American Packaging Corp. and Dow spent nine months on joint R&D for the film.
  • The product is a monomaterial polyethylene MDO-PE film offering an 'easy tear'.
  • APC sees an 'urgent' need for the film among confectionery, snack and other customers.

American Packaging Corp. spent nine months on R&D with Dow to produce a monomaterial polyethylene film that tears cleanly. That is the whole bet: one material, one tear, one recyclable stream.

The partnership produced what the companies call an "easy tear" MDO-PE film. APC sees an "urgent" need for this product among customers in confectionery, snacks and beyond, according to the company's own framing of the deal.

What does MDO-PE actually do?

MDO stands for machine-direction orientation. The film is stretched in one direction during production. That step aligns the polymer chains and stiffens the web. The result behaves more like the multi-layer laminates brands already use, but it stays within a single polymer family: polyethylene.

This matters because the tear comes from the structure, not from a second material. Conventional snack and candy wrappers often combine different plastics to get strength and sealability. Those layers are hard to separate at recycling facilities. A monomaterial PE wrapper can enter existing polyethylene recycling streams.

Nine months of joint R&D suggests the tear performance was the hard part. A film that recycles easily is not new. A film that recycles easily, seals on high-speed lines, and still tears cleanly in a consumer's hands — that combination took Dow and APC most of a year to tune.

Why APC calls the need 'urgent'

The word choice is APC's, and it points at brand-side pressure. Confectionery and snack customers want packaging that meets recyclability goals without giving up the open experience shoppers expect. APC supplies those customers, so their timeline becomes its timeline.

The company's framing covers "confectionery, snacks and beyond" — a signal that APC expects the film to move past its first categories once converters and brands qualify it.

What does this change for packaging buyers?

It gives brand teams a monomaterial option with a consumer-facing benefit they can advertise: clean tear, no scissors, no shredded wrapper. That is rare. Most recyclability swaps ask the shopper to accept worse performance. This one promises a small improvement.

It also shortens the qualification conversation. A film developed jointly by a resin maker, Dow, and a converter, APC, arrives with both sides already aligned on processing behavior. Buyers deal with one supply chain, not two vendors pointing at each other.

The nine-month timeline sets expectations too. Brands watching this space should not expect drop-in swaps for every SKU overnight. Film development at this level runs in seasons, not weeks.

The launch signals where flexible packaging is heading: single-polymer structures engineered to feel like the laminates they replace. Dow and APC have shown the model works for easy tear. The next test is whether confectionery and snack brands put it on shelf at scale.

Source: Packaging Dive

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Daniel Okafor

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Senior reporter covering companies, deals and strategy in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.

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