Amazon Text Pilot Adds Ads; Alexa for Shopping Users Spend 50% More
According to CEO Andy Jassy, Alexa for Shopping users spend 50% more. Amazon’s invitation-only U.S. text pilot links carts, purchases, delivery updates and ad tests.
Section
Retail Media
Retail media: network builds, on-site and in-store formats, measurement standards and the budgets flowing in.
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