GSTV Removes the Interim Tag: Eric Kozik Named CEO

Eric Kozik, who has led GSTV on an interim basis since April, now holds the CEO title permanently — and he's not arriving alone.

The company announced the leadership change alongside three additional executive appointments covering human resources, consumer experience and client partnerships. Together, the moves put four new or newly confirmed leaders at the top of a network that reaches shoppers at the pump.

What changes at the top?

The biggest shift is certainty. Kozik has run the company since April, so the promotion formalizes an arrangement already in place rather than introducing a new direction. For a media business built on retailer and brand relationships, that continuity matters: clients and partners now know exactly who holds the top job heading into planning season.

The other three appointments fill functional gaps. An HR leader signals attention to staffing and culture as the company scales. A consumer experience chief suggests GSTV wants tighter control over how its audience — drivers fueling up — encounters the network's content and screens. A client partnerships executive points to where the revenue lives: keeping advertisers and retail partners close.

That said, the announcement names the functions but not the individuals filling them, and it doesn't attach dates beyond Kozik's April start. The company hasn't detailed what these leaders will tackle first, so the strategic priorities behind the reshuffle remain unstated.

Why it matters for marketers

GSTV sells attention at gas stations — a dwell-time environment where consumers stand still for several minutes with few competing screens. For brands and agencies weighing retail media budgets, an executive dedicated to client partnerships typically means a sharper push for direct advertiser relationships.

A consumer experience hire cuts the other way: it's a bet that improving what viewers see will keep the inventory valuable. Neither appointment comes with stated metrics or targets, so marketers will want proof points before treating the moves as more than organizational housekeeping.

The absence of financial details is worth flagging. GSTV didn't disclose revenue, audience growth or investment figures tied to the leadership news. That's common for private companies, but it leaves the scale of the ambition unmeasured.

The takeaway

Four executive appointments, one confirmed CEO and zero disclosed numbers. The structure is settled; the results now fall to Kozik and his new team to demonstrate.

By Marcus Bennett