Walmart’s $35 Thanksgiving Deal Adds 18% More Items

By Tom Whitfield

Walmart announced on Wednesday that its $35 Thanksgiving meal deal for 10 people includes 18% more items than last year’s holiday bundle. The retailer said the 26-item package costs 12% less than the same items did last year.

What does the 26-item basket contain?

The package includes a frozen Butterball turkey weighing 10 to 16 pounds, priced at 97 cents per pound. Walmart also included private-label items providing classic Thanksgiving sides and pumpkin pie ingredients, according to the retailer’s announcement.

Walmart added three products this year:

• Jiffy corn muffin mix.
• Whipped topping for pumpkin pie.
• Ingredients for sweet potato casserole.

For Thanksgiving planners, the combination increases choice without raising the package’s year-over-year price. Walmart’s figures describe a larger basket at a lower total. Dive said the affordability focus comes as other discounters and supermarket chains tout low-priced holiday deals.

How many items carry temporary price rollbacks?

Dive reported that 96% of the items included in the deal have temporary price rollbacks. Four of the five national brand items carry those rollbacks, according to Dive’s analysis.

For shoppers, timing matters because the reported rollbacks cover most of the package. Walmart’s announcement does not specify the rollback duration, so later basket comparisons require caution.

What supports Walmart’s lowest-price claim?

Walmart said in its announcement that the deal is the “lowest priced one-click basket in the program’s history.” The statement anchors the $35 package to a digital ordering format, not only to a per-pound turkey price.

That distinction matters for retail pricing teams comparing complete meal offers against rival bundles. Dive characterized Walmart’s offer as competitively priced with the many grocery chains it competes against.

How does the deal compare with rival grocery offers?

Dive reported that several grocers have announced Thanksgiving deals under $40. Supermarket chains Wegmans and Schnuck Markets are among those offering bundles competitive on price with discounters.

Walmart’s $35 total sits within that reported sub-$40 range. Dive did not provide matching item counts for the competing offers, so the available figures compare advertised prices rather than matched basket volumes.

Retail buyers should therefore treat the $35 figure as a basket-level benchmark, not proof that every rival offers the same 26 items.

How do recipes, delivery and availability shape the offer?

According to Walmart’s announcement, its Recipe Hub contains recipes for popular meals and side dishes. Customers can use those recipes to plan meals around the private-label sides, turkey and pie ingredients within the bundle.

Walmart said the Thanksgiving meal will be available in stores and online through Dec. 24. Online shoppers can purchase the offer as a one-click shoppable basket.

Walmart is also offering free Express Delivery on the meal basket through Nov. 30. The delivery cutoff falls before the Dec. 24 availability deadline, separating delivery planning from the wider in-store and online purchase period.

Dive’s report shows that Walmart has paired its lower basket total with temporary rollbacks, recipes and free delivery. For rival grocers, the next competitive test is whether they can match the $35 headline price while keeping comparable one-click convenience and delivery support.