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- By Tom Whitfield
Grocery & CPG
Kroger's RFID Pilot Cuts Waste 50%, Speeds Inventory Counts 70%
Kroger's RFID bakery pilot across about 1,500 stores cut waste 50% and sped counts nearly 70%, with a rollout to 2,300-plus stores planned by 2029.

At a glance
- RFID pilot in roughly 1,500 bakery departments delivered 98% read performance, nearly 70% faster counts and 50% less waste.
- Kroger plans RFID rollout to more than 2,300 stores by 2029.
- Kroger's AI tool connects with 20 data pipelines with visibility to the store-item level.
- Automated Franklin, Kentucky facility expected to be completed in 2028.
- Kroger scaled back its Ocado fulfillment partnership and canceled a North Carolina automated center last year.
Kroger's RFID bakery pilot across roughly 1,500 stores has recorded nearly 70% faster inventory counts, a 50% reduction in waste and 98% read performance, the company told analysts at its Oct. 20 analyst and investor day conference. The grocer now plans to extend the technology to more than 2,300 stores by 2029.
The pilot sits inside a broader technology stack that includes computer vision, digital shelf labels, robotics and artificial intelligence, all aimed at improving inventory flow, freshness and availability. EVP and Chief Store Operations Officer Mark Ibbotson said Kroger is sharing computer vision data directly with supplier partners to improve on-shelf availability and lift sales.
What does the technology change for suppliers?
Suppliers receiving computer vision data gain what Ibbotson called "better signals" to make faster decisions and take clearer actions. For Kroger, the same data feeds an AI tool that connects with 20 data pipelines and provides visibility down to the store-item level. That tool combines sales, inventory and sell-through data to help the grocer identify and combat risks earlier.
"And each event should make the next decision better," Ibbotson said. "Post-event analysis improves the next buy, the next allocation and the next execution decision. Better signals lead to better actions. And those actions improve the data we use the next time."
What are the measured results so far?
The RFID pilot's 98% read performance measures how many items the technology can successfully read and recognize. Ibbotson framed the business impact in direct terms.
"That is a better store routine, less counting, better information, lower waste, higher availability and of course, more sales," Ibbotson said. "The next job is to use trusted item level data to improve replenishment, production markdowns and fresh decisions across more of our fresh [category]."
CEO Greg Foran tied the individual initiatives to a single financial logic. "Every single one of these actions has the same goal: take cost and complexity out, put the savings back into customer value and execution, and expand margins over time," Foran said.
Where is Kroger adding physical capacity?
EVP and CFO David Kennerley said the supply chain investments enable high-return productivity that puts capacity in place to support new stores and e-commerce demand. The company is building an automated site in Franklin, Kentucky, to support its Nashville, Tennessee, and Louisville, Kentucky, divisions, with completion expected in 2028.
Not every automation bet has paid off. Kroger scaled back its fulfillment center partnership with retail technology developer Ocado after assessing whether the robotic-equipped sites met performance benchmarks. The grocer canceled plans last year to open an automated e-commerce fulfillment center in North Carolina developed with Ocado, and a Tennessee facility was set to close earlier this year.
The distinction matters for practitioners tracking retail technology spend: Kroger is doubling down on in-store data capture, where the bakery pilot shows measurable waste and labor gains, while retrenching from centralized automated fulfillment, where benchmarks went unmet.
Source: Grocery Dive
More from Tom Whitfield
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Staff writer covering people, launches and day-to-day practice in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.
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