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- By Marcus Bennett
Grocery & CPG
Lidl US to open ninth 2026 store in Baltimore on Dec. 16
Lidl US will open its ninth store of 2026 in Baltimore on Dec. 16, extending a selective rollout as Placer.ai reports rising visits and Aldi targets 3,200 stores.

At a glance
- Lidl US plans its ninth 2026 store opening for Dec. 16 at 5950 Belair Rd. in Baltimore.
- The store will be Lidl's second in Baltimore and its 23rd in Maryland.
- Lidl opened seven New York City-area stores in 2026 so far, including five in the city.
- Placer.ai said Lidl visits rose almost every month from January through August and outperformed the value grocery sector.
- Lidl has about 200 stores; Aldi targets almost 2,800 by end-2026 and 3,200 by end-2028.
By Marcus Bennett
Lidl US plans to open its ninth store of 2026 on Dec. 16 in Baltimore, the German discount grocer announced Friday. The store at 5950 Belair Rd. will be Lidl's second location in Baltimore and its 23rd in Maryland.
What does the Baltimore opening add?
Lidl said the store will include the chain's signature in-store bakery. It will also carry a rotating selection of non-food items, including kitchen gear and clothing.
The opening extends a 2026 rollout concentrated in the New York City metropolitan area, where Lidl already had a strong presence. Lidl has opened seven stores in and around New York City so far this year, including five in the city itself.
The chain also opened in Tappan, New York, north of New York City, in September, and in Totowa, New Jersey, in February. It opened in Falls Church, Virginia, in August, in the suburbs outside Washington, D.C.
Lidl has announced eight other store debuts so far in 2026. Most of its expansion this year has centered on the New York City metro area.
Takeaway: Baltimore adds a 23rd Maryland location to an expansion still centered on New York City.
How does Lidl's footprint compare with Aldi's?
Lidl runs about 200 stores in nine U.S. states and Washington, D.C. The German chain has grown at a relatively modest U.S. pace since opening its first stateside stores in 2017.
Fellow German grocer Aldi is on track to open more than 180 locations in 31 states by the end of 2026. Aldi expects to operate almost 2,800 stores by year-end and plans to reach 3,200 by the end of 2028.
Aldi's nearly 2,800-store base would be roughly 14 times Lidl's current network. Its planned 180-plus openings also equal about 90% of Lidl's present store count.
Those figures remain Aldi's stated targets, not completed openings. Lidl, by contrast, has opened only a handful of stores so far this year.
Takeaway: Aldi plans nearly as many openings in 2026 as Lidl has stores today, and will operate at roughly 14 times Lidl's scale.
Is stronger traffic supporting the expansion?
Placer.ai data showed that overall visits to Lidl's stores increased almost every month from January through August. Those gains outperformed the broader value grocery sector, according to the same data.
That suggests Lidl is drawing more traffic while adding locations at a measured pace. It does not, however, establish that existing stores drove the increase.
The cited Placer.ai findings provide no numerical traffic lift, split between new and established stores, or same-store comparison with prior years. Without that breakdown, the source cannot show how much of the gain came from openings.
Takeaway: Rising visits support the expansion case, but the available data do not isolate the cause.
What changed at Lidl in July?
Lidl US transitioned to a new CEO in July. The company also replaced a rewards program based on predetermined spending thresholds with a points-based loyalty program.
Lidl's announcement did not name the incoming CEO or provide enrollment and redemption figures for the loyalty program. It also set no target for changing the chain's expansion pace under the new leadership.
The Placer.ai traffic window runs through August, leaving only July and August after the operational changes. Without a baseline, that timing does not establish a link between either move and the reported visit gains.
Takeaway: Lidl changed its CEO and rewards system in July, but the announcement offers no results with which to judge either move.
The next test arrives with the Dec. 16 Baltimore opening: whether stronger visits can support more stores as Aldi pushes toward 3,200 locations by 2028.
Source: Grocery Dive
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News editor covering companies, deals and strategy in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.
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