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3 min read
By Tom Whitfield

Grocery & CPG

McMullen Testifies Kroger-Albertsons Merger Was 'Doomed From the Beginning'

Former Kroger CEO Rodney McMullen testified the Albertsons merger was "doomed from the beginning" as the damages trial over the collapsed deal continues.

The Friday Checkout: Did Kroger really want to merge with Albertsons?
PhotoThe Friday Checkout: Did Kroger really want to merge with Albertsons?Franki Chamaki / unsplash

At a glance

  • McMullen testified Tuesday the merger was 'just doomed from the beginning' due to FTC opposition under Lina Khan
  • Albertsons seeks billions in damages over the deal's collapse in late 2024
  • Ahold Delhaize named Thierry Garnier CEO effective March 3, 2027
  • LendingTree survey: consumers plan to spend $30 less on Halloween this year
  • Costco sells a two-pack of canvas totes for $10.99 resembling Trader Joe's bags

Former Kroger Chairman and CEO Rodney McMullen told a court on Tuesday that the $24.6 billion grocery merger he championed was "just doomed from the beginning," Bloomberg reported.

The testimony came during the ongoing trial over whether Kroger is to blame for the deal's implosion in late 2024. Albertsons claims Kroger ruined the merger and should pay billions in damages. McMullen said the transaction failed because the FTC under then-Chair Lina Khan was deeply opposed to mergers.

What does the testimony change?

Kroger and Albertsons announced their merger plan four years ago, and Kroger repeatedly expressed confidence that regulators would approve it. In retrospect, McMullen had reason to doubt the deal even as he claimed it was set for success, according to his own court statements.

Khan's skepticism was public. In January 2022, she said mergers were "threatening to concentrate our markets further" and that ordinary Americans had "lost out" even as deal-making soared. Kroger and Albertsons retained sophisticated antitrust legal counsel who would have flagged the risk.

McMullen also testified that he depended on his lieutenants to manage the relationship with Albertsons during the merger process. That admission partially validates testimony from former Albertsons CEO Vivek Sankaran, who told the court on Monday that Kroger was not responsive to his efforts to reach McMullen directly. Sankaran said he should not have been shunted to people other than McMullen when he wanted to raise concerns.

What is Albertsons arguing?

Sankaran argued that Kroger set the deal up for failure by offering the FTC underwhelming store-divestment proposals even as the agency signaled possible opposition. He underscored that Kroger firmly controlled the companies' negotiations with the regulator — and, by extension, the deal's fate.

McMullen pushed back, testifying that Kroger lived up to its obligations under the merger agreement, according to Bloomberg.

The merger was a highly complex undertaking that would have challenged any management team. But regardless of how the judge rules on Albertsons' damages claim, one question will persist: if the companies knew — or should have known — that clearing the FTC would be monumentally difficult, should they have attempted the merger at all?

In case you missed it

Ahold Delhaize sets leadership timeline. Thierry Garnier joins the company on Jan. 11, 2027, as executive vice president and becomes president and CEO on March 3, when Frans Muller retires. "Thierry will spend significant time in Ahold Delhaize's markets with our brands to get to know our business, customers and people as part of his onboarding before his tenure as President and CEO begins," the company said Wednesday.

Halloween spending declines. U.S. consumers plan to spend an average of $30 less on Halloween supplies this year than in 2025, a LendingTree survey of 2,000 shoppers found. Nearly two-thirds of Halloween shoppers said they would skip some purchases, including candy (35%) and costumes (29%).

FMI adds 17 board members. New directors include 1939 Group Chairman and CEO Todd Schnuck, Heritage Grocers Group CEO David Hinojosa, Ahold Delhaize USA CEO Claire Peters, and Family Dollar CEO and Chairman Duncan MacNaughton.

Costco takes on Trader Joe's totes. Costco now sells two heavy-duty canvas tote bags made by KeepCool, retailing for $10.99 as a two-pack online. The cream-colored bags, with black or red accents, resemble Trader Joe's popular totes. The test: whether Costco bags can match the cult status of the originals.

Whatever the verdict, the trial record now shows the CEO who built the deal believed it faced near-certain regulatory death from the start.

Source: Grocery Dive

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Tom Whitfield

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Staff writer covering people, launches and day-to-day practice in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.

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