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By Nathan Brooks

Retail & Distribution

Walmart Buys 65 Million Pounds of Andhra Shrimp a Year — State Wants More

Andhra Pradesh asked Walmart and Flipkart to source from MSMEs, women-led SHGs and artisans. Walmart already buys 65 million pounds of state shrimp annually.

Andhra Pradesh Urges Walmart to Increase Sourcing From MSMEs, Women-Led SHGs and Artisans
PhotoAndhra Pradesh Urges Walmart to Increase Sourcing From MSMEs, Women-Led SHGs and ArtisansAli Mkumbwa / unsplash

At a glance

  • Walmart purchases more than 65 million pounds of shrimp annually from Andhra Pradesh.
  • Meeting between Minister Nara Lokesh and Walmart SVP Paul Dyck held November 12 at the 31st CII Partnership Summit in Visakhapatnam.
  • Flipkart investments in Andhra Pradesh have generated more than 28,000 direct and indirect jobs.
  • More than 900 of 3,200 trained MSMEs now sell through Flipkart and Walmart marketplaces.
  • Dyck said Walmart would examine the proposals from the Andhra Pradesh government.

Walmart already buys more than 65 million pounds of shrimp a year from Andhra Pradesh, and the Indian state's government wants the retailer to buy a great deal more — just from different producers. At a meeting in Visakhapatnam on November 12, Andhra Pradesh IT and HRD Minister Nara Lokesh urged Walmart and Flipkart to widen their sourcing from the state beyond seafood and pharmaceuticals, bringing MSMEs, women-led self-help groups and local artisans into their domestic and global supply chains.

Walmart Senior Vice President for Global Government Affairs and Business Diplomacy Paul Dyck took the pitch on the sidelines of the 31st CII Partnership Summit. Dyck said Walmart would examine the proposals put forward by the Andhra Pradesh government. That's a diplomatic yes-to-maybe, which is how these conversations usually end.

What does the state actually want?

The ask is specific. Andhra Pradesh wants sourcing expanded beyond the categories Walmart already taps — shrimp, pharmaceuticals, textiles and engineering goods — and it wants a dedicated supply-chain channel built for products made by women-led self-help groups and local artisans. Those goods could be marketed under the state's Swayam AP and Lepakshi brands.

Lokesh also proposed an MSME sourcing event in Andhra Pradesh, focused on seafood and textiles, with Walmart bringing its global buying teams to attend. The model exists: the Walmart Growth Summit in New Delhi already connected Indian suppliers with Walmart's global buyers.

Lokesh's argument, per the state government's statement, is that MSMEs, women's groups and artisans in Andhra Pradesh produce goods of global quality but lack direct access to international buyers. The event, in theory, closes that gap.

The track record behind the pitch

The state came armed with numbers, and they're the kind procurement teams respect. Flipkart's investments in Andhra Pradesh have generated more than 28,000 direct and indirect jobs, according to the state's statement. Its network includes over 100 logistics hubs covering around 12 lakh square feet — roughly 1.3 million square feet — plus 0.33 million square feet of wholesale space.

The supplier pipeline is already producing sellers:

  • Under an MoU involving the AP MSME Corporation and the Ratan Tata Innovation Hub, more than 3,200 MSMEs have received training.
  • Of those, more than 900 MSMEs now sell through Flipkart and Walmart marketplaces.

That last figure matters most. Training programs are cheap to announce; marketplace onboarding is the conversion metric. Nearly one in three trained MSMEs becoming an active seller is a ratio a retailer can work with.

What does this change for suppliers?

For now, nothing is signed. Dyck committed only to reviewing the proposals. But the pieces are in place: an existing $65-million-pounds-of-shrimp trade relationship, a functioning MSME training-to-marketplace funnel, and a state government willing to organize sourcing events rather than simply lobby.

If Walmart sends global buyers to an Andhra Pradesh sourcing event and opens a channel for Swayam AP and Lepakshi-branded artisan goods, the state's smaller businesses, women-led enterprises and artisans would gain the direct access to domestic and international buyers that Lokesh says they currently lack. The shrimp will keep flowing either way.

Source: indiabusinesstrade.in

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Nathan Brooks

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Market editor covering companies, deals and strategy in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.

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