CTV and TV Ads Surge as Brands Rework Holiday Playbooks for 2026
Forty-five percent of marketers will run CTV/streaming holiday ads in 2026, up 22 points, while gift guides drop 19 points, Modern Retail+ Research finds.
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Brand Experiences
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Forty-five percent of marketers will run CTV/streaming holiday ads in 2026, up 22 points, while gift guides drop 19 points, Modern Retail+ Research finds.