Reliance’s 28-SKU biscuit entry meets Britannia’s price skepticism
Reliance launched 28 Independence biscuit SKUs in Tamil Nadu. Britannia CEO Rakshit Hargave says ₹5 and ₹10 price points limit Campa-style discounting.
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Britannia
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Reliance launched 28 Independence biscuit SKUs in Tamil Nadu. Britannia CEO Rakshit Hargave says ₹5 and ₹10 price points limit Campa-style discounting.