J.C. Penney Bets Real Shoppers Beat Holiday Deal Fatigue
J.C. Penney's holiday campaign spotlights real shoppers, weekly deal cheat sheets and Harry Potter pop-ups as it fights deal fatigue and an 8% sales drop.
Topic
Holiday Campaigns
Topic
Topic
Topic
J.C. Penney's holiday campaign spotlights real shoppers, weekly deal cheat sheets and Harry Potter pop-ups as it fights deal fatigue and an 8% sales drop.