Uncrustables Goes Refrigerated as Brand Passes $1 Billion in Sales
Smucker's $1B Uncrustables brand now lasts five days in the fridge. Smucker says 72% of existing users would eat it more often without the 30-minute thaw.
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J M Smucker
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Smucker's $1B Uncrustables brand now lasts five days in the fridge. Smucker says 72% of existing users would eat it more often without the 30-minute thaw.