Owned Channel Focus Slips for 2026 Holiday Season
Only 46% of brands plan to use owned e-commerce sites for the 2026 holidays, down from 69% in 2025, a Modern Retail+ survey of 90 professionals found.
Topic
Owned Channels
Topic
Topic
Topic
Only 46% of brands plan to use owned e-commerce sites for the 2026 holidays, down from 69% in 2025, a Modern Retail+ survey of 90 professionals found.