AI Recommendations Fuel Purchases—and a 46% Return Rate
Blue Yonder found that 46% of U.S. consumers who bought on an AI recommendation returned it, exposing a widening gap between AI-driven demand and retailer product data.
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Blue Yonder found that 46% of U.S. consumers who bought on an AI recommendation returned it, exposing a widening gap between AI-driven demand and retailer product data.