J.C. Penney Bets Real Shoppers Beat Holiday Deal Fatigue
J.C. Penney's holiday campaign spotlights real shoppers, weekly deal cheat sheets and Harry Potter pop-ups as it fights deal fatigue and an 8% sales drop.
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J.C. Penney's holiday campaign spotlights real shoppers, weekly deal cheat sheets and Harry Potter pop-ups as it fights deal fatigue and an 8% sales drop.