Couche-Tard to Acquire 52 Irving Oil Retail Sites

Alimentation Couche-Tard has agreed to acquire 52 retail sites from Irving Oil, according to the deal announcement. The transaction includes 50 locations in Québec and two more in Pembroke and Cornwall, Ontario, Canada.

The purchase strengthens Couche-Tard's position in its home province, where the convenience-and-fuel retailer already operates one of the densest networks in the country. For Irving Oil, the sale trims a retail footprint in a market where the Saint John, New Brunswick-based company has operated fuel stations for decades.

What does the deal cover?

The transaction breaks down as follows:

• 50 retail locations across Québec
• One location in Pembroke, Ontario
• One location in Cornwall, Ontario
• Total: 52 sites changing hands from Irving Oil to Couche-Tard

The two Ontario sites sit just across the Québec border, keeping the acquired network contiguous with Couche-Tard's existing Eastern Canada footprint.

Why does it matter for marketers?

For brand and retail-media teams, the shift moves 52 high-traffic fuel-and-convenience sites under a single operator with deep loyalty and data infrastructure. Couche-Tard has built its North American business on converting fuel stops into convenience destinations, and added scale in Québec tightens its grip on a province where it holds dominant share.

Irving Oil's retrenchment also signals continued consolidation in Canadian fuel retail, a channel where ownership changes routinely redraw supplier agreements, in-store assortment and forecourt marketing programs across entire regions.

The companies did not disclose the purchase price or a expected closing timeline in the announcement. Approvals and closing conditions typical of Canadian retail fuel transactions will govern when Couche-Tard takes over the sites.

Once the deal closes, Couche-Tard will fold the 52 Irving Oil locations into a network that spans thousands of stores across North America, giving CPG partners a larger single point of entry for in-store and loyalty-driven campaigns in Québec and Eastern Ontario.