General Mills Reorganizes Into 3 Segments, Names New Leadership

General Mills will reorganize into three business segments effective Jan. 1, 2027, the company announced Nov. 10. The Minneapolis-based food maker also will build a new commercial function combining marketing, sales and consumer insights and analytics to strengthen omnichannel capabilities.

The restructuring is part of General Mills' enterprise transformation initiative. It lands as Dana McNabb prepares to take over as CEO. The company named McNabb, currently COO, incoming chief executive in September, with Jeff Harmening becoming executive chair.

"Winning consumer choice today means responding faster to changing needs," McNabb said in the Nov. 10 news release. "We're modernizing how we operate, strengthening our capabilities and turning consumer insights into action more quickly. This new structure better aligns our leadership and resources with our highest priorities and positions us to deliver more consistent, profitable growth."

How do the three segments break down?

The new structure consolidates operating units from North America Retail and International into three reporting segments:

• Cereal, Snacks & International — combines the Big G Cereal & Canada and U.S. Snacks operating units from North America Retail with the current International segment.
• Meals & Baking Solutions — combines the U.S. Meals & Baking Solutions unit with North America Foodservice.
• Pet — unchanged from the current North America Pet segment.

Who will lead each segment?

Four leadership appointments accompany the reorganization:

• Ricardo Fernandez takes an expanded role as segment president of Cereal, Snacks & International. He currently leads the International segment and previously served as president of U.S. Morning Foods.
• Brett White is promoted to segment president of Meals & Baking Solutions, from president of U.S. Meals & Baking Solutions. He previously served as VP of finance for North America Retail.
• Liz Mascolo continues to lead the Pet business as segment president.
• Josh Yates is promoted to chief commercial officer, leading U.S. retail sales and enterprise commercial capabilities, including strategic revenue management, e-commerce, sales and marketing. He is currently chief customer officer and previously served as VP of marketing for Cheerios.

The Yates appointment is the clearest signal of intent. Folding strategic revenue management, e-commerce, sales and marketing under one commercial officer aligns with the company's stated goal of stronger omnichannel execution.

When will the new structure show up in results?

General Mills will report second quarter fiscal 2027 results in December under its current structure. Third quarter results, due March 2027, will follow the new segments. The company will publish restated historical financials beforehand on its investor relations site.

General Mills generated fiscal 2026 net sales of $18 billion. Its brands include Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury and Betty Crocker.

For marketers and retail partners, the March 2027 reporting shift is the date to watch. Restated historicals will show how the merged Cereal, Snacks & International and Meals & Baking Solutions businesses actually perform as unified units.