DoorDash Launches Brand Center Shelf-Tracking Tool
DoorDash's new Brand Center combines purchase data with over 1 million daily shelf signals from Dashers, letting brands track out-of-stocks and shopper substitutions.
Topic: CPG
Nestlé Maps Its Route to 12-17% Virgin Plastic Cut by 2030
Nestlé says 50-60% of its planned virgin plastic cut by 2030 will come from recycled content, with total plastics use already down to 0.86 million tons from 1.7 million in 2018.
General Mills Bets on Innovation After Price Cuts Lift Volumes
General Mills raised new product launches 50% in two years, with new items driving 5% of net sales, after cutting prices on nearly two-thirds of its North America grocery portfoli…
Instacart Unveils Real-Time Shelf Tracking for Grocers and CPGs
Instacart's new software turns 10 million daily shelf scans from 600,000 shoppers into real-time inventory data for grocers and CPG brands, with wider rollouts planned.
Nestlé, PepsiCo join push to scale paper-based flexible packaging
Nestlé and PepsiCo are founding members of a CPG consortium formed to accelerate R&D in paper-based flexible packaging and scale viable plastic alternatives.
