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By Tom Whitfield

Retail & Distribution

Ross Opens 51 New Stores, Completing 115-Store Growth Plan

Ross opened 51 new stores, completing its fiscal 2026 plan of 115 new locations, including the off-price retailer's first store in Massachusetts.

Ross opens 51 new stores
PhotoRoss opens 51 new storesAI-generated

At a glance

  • Ross opened 51 new stores in the latest round of openings.
  • The retailer completed its fiscal year 2026 plan of 115 new locations.
  • The expansion included Ross's first store in Massachusetts.
  • Ross is an off-price retailer.

Ross opened 51 new stores, completing a fiscal year 2026 growth plan that added 115 locations and pushed the off-price chain into Massachusetts for the first time.

The company confirmed the milestone at the close of its fiscal 2026 store expansion program. The 51 openings in the latest tranche brought the full-year total to the 115 new locations Ross had targeted.

What does the expansion mean for Ross?

The chain's fiscal 2026 plan was one of the most aggressive store-growth programs among brick-and-mortar retailers, and Ross delivered it in full. Off-price formats have continued to add physical footprint while much of the sector contracts, and Ross's completion of all 115 planned openings underscores that divergence.

The Massachusetts debut is the plan's most notable geographic marker. Entering a new state gives Ross fresh density in the Northeast, a region where off-price competition remains intense and where real estate availability often constrains expansion.

Why does store growth matter for an off-price retailer?

Ross's model depends on a broad physical footprint. Off-price shoppers browse in person, and each new door extends the chain's reach into trade areas it did not previously serve. Hitting the full 115-store target signals that Ross secured the real estate and labor needed to execute its plan on schedule.

For suppliers and brand partners, 115 additional locations mean more clearance-channel capacity to move excess inventory. That makes Ross a larger destination for goods that need a secondary market.

What comes next?

Ross closed its fiscal 2026 plan having opened every store it promised, including its first in Massachusetts. The completion sets a baseline for whatever target the retailer sets for fiscal 2027, and the new Northeast foothold gives the chain room to build density in a region it entered for the first time this year.

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Tom Whitfield

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Staff writer covering people, launches and day-to-day practice in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.

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