Kroger is phasing out Boar's Head deli meats and cheeses at some of its locations, according to multiple reports.

Signs posted at stores in Northern Kentucky read: "Boar's Head products will no longer be offered at this location. We continue to provide a variety of high-quality deli meats and cheeses, including many customer favorites from our premium deli selection."

Kroger has not responded to a request for comment on whether the company will remove Boar's Head products storewide. That leaves open the question of whether the phase-out marks a limited test or a broader delisting.

Pricing appears to be a driver. WCPO-TV in Cincinnati reported the removal may relate to Boar's Head's price points. Boar's Head prices its Oven Roasted and Maple Honey Turkey at $14.99 per pound. Kroger lists its own Private Selection deli options at $10.99 per pound — a $4-per-pound gap that favors the retailer's private label at the deli counter.

Boar's Head told WCPO-TV that it remains fully committed to serving the Cincinnati community. "Our products continue to be available at many Kroger stores, as well as through our broader network of local grocers," the company said in a statement.

The deli brand is still rebuilding trust after a fatal listeria outbreak in summer 2024. That outbreak led Boar's Head to recall millions of pounds of meat. Ten people died after consuming contaminated products. The company has since stopped producing liverwurst.

Investigators traced the contamination to a plant in Jarratt, Virginia. U.S. Department of Agriculture inspectors had cited the facility for food safety violations for years. Boar's Head initially announced it would close the Jarratt plant indefinitely. The company later reopened the facility.

The recalls have touched Kroger directly. In September 2025, Kroger recalled other Boar's Head products, including cheeses, chicken Caesar salad and a chicken Caesar wrap.

For Kroger, the move fits a larger private-label push: swapping a $14.99-per-pound national brand for its own $10.99-per-pound Private Selection line protects margin while offering shoppers a lower shelf price. For Boar's Head, the loss of shelf space at the nation's largest supermarket operator adds distribution pressure on top of a food-safety reputation still under repair.

Kroger has not said whether more stores will follow. Watch whether the Northern Kentucky signs spread to other regions in coming months.