Section
Shopper Marketing
97% of Americans Worry About Gas Prices — and It's Reshaping C-Store Trips
Reach3 Insights finds 97% of Americans concerned about gas prices and 66% hit hardest by grocery costs. NRS CEO Elie Katz maps how c-stores should respond.
93% of Americans Have Adopted At Least One Cost-Saving Measure
Adtaxi's 2026 survey finds 93% of Americans have adopted at least one cost-saving measure, and 47% now define good value as high quality for the pric…
Aldi Is Pulling Walmart's Trade-Off Shoppers, New Data Shows
Big Chalk Analytics' new dashboard shows 24% of Walmart's trade-off consumers now visit Aldi more often, and 48% already shop there.
74% of Consumers Say Retailers Collect Too Much Personal Data
A ThoughtSpot survey of 4,833 US and UK adults finds 74% think retailers collect too much personal data, and only 13% trust AI recommendations.
67% of Shoppers Walk Away From Items That Lack 'Strong Value'
BCG finds 67% of shoppers skip affordable items lacking 'strong value,' with quality driving 35% of satisfaction and 70% of frequent AI users buying…