Target Chases 'Cool' as Grocery Becomes a Strategic Priority
Target has 50% more grocery newness this year and is compressing product timelines to six to nine months as it courts founder-led brands and wellness-driven shoppers.
Daniel Okafor
Senior reporter covering consumer brands and retail at Target Marketing.
22 articles
Articles by Daniel Okafor
Goldfish Cracks the Protein Market With 6g-Per-Serving Launch
Campbell's launches Goldfish with 6 grams of protein per serving in cheddar and pizza, hitting Walmart in October before a nationwide rollout in early 2027.
Kroger's AI Shopping Assistant Is Driving Larger Baskets
Kroger says customers using its AI shopping assistant are building larger baskets, with even adoption across segments and AI gateway processing trillions of tokens annually.
The Cycle Lands Permanent Sprouts Placement in Two Months
Two months into Sprouts's Forager Finds trial, The Cycle earned permanent placement in 500 stores—proof retail shelf space can build trust for novel products faster than DTC.
Pony Express Launches Rewards App Built on Liquid Barcode Platform
Nebraska retailer Pony Express has launched a rewards app built on Liquid Barcode's platform, offering points-based rewards, fuel savings and daily games to shoppers.
Sazerac to Acquire German Spirits Producer Berentzen
Sazerac has agreed to acquire German spirits producer Berentzen Group, a deal expected to broaden both companies' portfolios, capabilities and reach in the U.S. and Europe.
AI Shopping Shift Redirects Retail Marketing Budgets
79% of senior commerce executives expect their customers to use AI tools in 2027, and 61% of early-funnel AI marketers have already shifted budgets to cashback and savings apps.
Mold Found Inside H-E-B Eggs; Grocer Blames Supplier
H-E-B says a quality issue at one egg supplier left mold inside a small number of eggs. Austin-area shoppers reported the problem on social media. Full refunds offered.
Faster Grocery eCommerce Puts Pressure on Fulfillment Infrastructure
Online grocery has become an established shopping habit, and fulfillment expectations are rising with it — putting flexible, speed-ready infrastructure at the center of the retail…
Beautyspace Opens Little Luxuries, a Mini-Only Beauty Store in NYC
Beautyspace, curator of shop-in-shops for Walmart and Nordstrom, opens Little Luxuries in Union Square on September 10 — a 765-square-foot store selling only mini beauty products…
BJ's Wholesale Club Says Texas Membership Runs 30% Ahead of Plan
Texas membership at BJ's Wholesale Club is tracking over 30% ahead of plan, driven by standout gas volumes, with new clubs planned for Mesquite and Tyler.
Fashion Retailers Stretch US Open Into a Six-Week Retail Showcase
US Open brand activations generated $809M in media impact value in 2025, up 51% YoY. Ralph Lauren, Lacoste and Cadillac now stretch tennis activations weeks beyond the tournament…
