Trust Is the New Storefront: Peers, Creators and AI Reshape Buying
Nearly half of influencer budgets now flow to creators under 20K followers as fake reviews and AI slop erode consumer trust across every purchase channel.
Topic: Consumer Trust
74% of Consumers Say Retailers Collect Too Much Personal Data
A ThoughtSpot survey of 4,833 US and UK adults finds 74% think retailers collect too much personal data, and only 13% trust AI recommendations.
67% of Shoppers Walk Away From Items That Lack 'Strong Value'
BCG finds 67% of shoppers skip affordable items lacking 'strong value,' with quality driving 35% of satisfaction and 70% of frequent AI users buying its recommendations.
