96% of Consumers Now Value Reviews Over Friends' Advice
PowerReviews' 2025 survey shows 96% of consumers trust ratings over friends' advice, and 57% skip products with zero reviews. Perfect 5.0 ratings convert worse than 4.75–4.99.
PowerReviews' 2025 survey shows 96% of consumers trust ratings over friends' advice, and 57% skip products with zero reviews. Perfect 5.0 ratings convert worse than 4.75–4.99.
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