NBCUniversal: Shoppable TV Lifts Brand Favorability 171%
NBCU says shoppable TV content lifts brand favorability 171% and drives 3X engagement versus standard ads, with products from 12 shows now purchasable.
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Brand Favorability
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NBCU says shoppable TV content lifts brand favorability 171% and drives 3X engagement versus standard ads, with products from 12 shows now purchasable.