43% of Grocers Underutilize In-Store Retail Media: IAB Study
An IAB and Grocery TV study of 100 retail media buyers found 43% of organizations underutilize in-store retail media, with measurement and activation complexity tied as top barriers.
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An IAB and Grocery TV study of 100 retail media buyers found 43% of organizations underutilize in-store retail media, with measurement and activation complexity tied as top barriers.