Best Buy Joins TikTok Shop as Platform Chases Mainstream Status
Best Buy debuts on TikTok Shop after Sephora and Ulta, as the platform's Project Horizon and its $6–$15/month Shop Plus membership push it toward mainstream marketplace status.
Topic: Social Commerce
Trust Is the New Storefront: Peers, Creators and AI Reshape Buying
Nearly half of influencer budgets now flow to creators under 20K followers as fake reviews and AI slop erode consumer trust across every purchase channel.
