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- By Daniel Okafor
Retail & Distribution
Casey's Converts 24 Pak-A-Sak Stores to Its Brand Across Texas Panhandle
Casey's General Stores is rebranding all 24 Pak-A-Sak stores in Amarillo and the Texas Panhandle, bringing its handmade pizzas and prepared food menu to the acquired locations.

At a glance
- Casey's is converting 24 Pak-A-Sak convenience stores to its brand, per a late October blog post.
- Conversions began last week in Amarillo and across the Texas Panhandle; all expected within a couple of weeks.
- Casey's confirmed the Pak-A-Sak acquisition in August 2024 as part of its Texas growth focus.
- Pak-A-Sak's owners exited the industry after nearly 50 years in business.
- Converted stores will add Casey's handmade pizzas and full prepared food menu.
Casey's General Stores has started converting all 24 Pak-A-Sak convenience stores it acquired this year to the Casey's brand, according to a late October blog post on the Iowa retailer's website.
A Casey's spokesperson said the retailer began converting Pak-A-Sak's locations in Amarillo and across the Texas Panhandle last week. The company expects to finish all conversions over a couple of weeks. Some locations may temporarily close during the transition.
The company confirmed the acquisition deal in August. At the time, the deal highlighted Casey's continued focus on growing in Texas.
What does the rebrand change for shoppers?
Neither Casey's nor Pak-A-Sak confirmed that conversions would be part of the acquisition when the deal was first announced. That question has now been answered.
The biggest change sits in the foodservice case. Casey's said that as locations get converted, the company will introduce its well-known foodservice products, such as its handmade pizzas and its full menu of prepared options. That means Texas Panhandle shoppers gain access to Casey's signature prepared food program, the engine behind much of the chain's growth strategy.
"Pak-a-Sak has proudly served generations of guests across the Texas Panhandle," Casey's said in its post. "Now, its stores and team members are beginning a transition to Casey's, bringing together two companies that share a commitment to quality, community and friendly service."
"We are grateful for the trust Pak-a-Sak guests have placed in their local stores over the years," Casey's added. "We look forward to earning that same trust, serving our new neighbors and becoming part of communities across the Texas Panhandle for years to come."
Why did the owners sell?
Pak-A-Sak's owners exited the industry after nearly 50 years in business. In a statement in August, they said they sold to Casey's "because we care deeply about the future of this company."
Pak-A-Sak joined a slew of small convenience operators leaving the industry this year. Economic headwinds are creating numerous financial and operational challenges for smaller chains, pushing more of them toward sale.
Rebrands are common when Casey's acquires another convenience store chain, so the Pak-A-Sak conversion follows an established playbook rather than breaking new ground.
"We are excited to welcome Pak-a-Sak team members to Casey's and build on the service and community relationships they have established across the region," Casey's said in its post.
The conversion hands Casey's 24 more Texas locations in a market it has flagged as a growth priority, and it puts the retailer's prepared food menu in front of Panhandle shoppers who previously bought it nowhere.
Source: CStore Dive
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Senior reporter covering companies, deals and strategy in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.
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