Kent Kwik C-Stores Add Bank-Card Points Redemption at the Pump

Kent Kwik convenience stores now accept loyalty points from bank cards as automatic fuel discounts through a partnership with Velocity Logic Group's Pay With Points network, the companies announced last week.

The program is already live. Customers redeem points earned on cards issued by participating banks and card issuers for fuel discounts at Kent's Chevron-branded locations. When a driver pays for fuel with a card in the Pay With Points network, the discount applies automatically — no app, no separate redemption step. The program works at the pump and in store, and it will expand across Kent's 132-store network in the coming months.

The rollout lands while fuel prices sit below the records set earlier this year, but pump costs still pinch consumers nationwide, the announcement noted.

What does this change for Kent?

The deal gives Kent two levers. Existing customers save more, which builds frequency. New customers get a concrete reason to pick a Kent Kwik over a competitor when they need fuel. That matters for a 132-store chain competing against bigger c-store banners with proprietary apps and rewards programs.

Pay With Points sidesteps a common friction point in c-store loyalty. The points come from the customer's bank or card issuer, not from a store-branded program the shopper has to join. Any participating card works, and the discount lands at the moment of payment. For Kent, that's a loyalty feature without the cost of building and running its own points platform.

Kent keeps pressing growth on other fronts

The Midland, Texas-based company has spent the past year restructuring for expansion.

• Entered Louisiana in November through its acquisition of B&B Petroleum.
• Split into two divisions, one for retail operations and one for the rest of the company.
• Named Brett Giesick president of the retail group.
• Debuted a mini store format at the Diamondback Energy Athletic Complex in Midland, Texas.
• Started construction on its first new-build truck stop in Tennessee.

The two-division structure separates retail from the company's other operations, a setup that typically gives the retail side faster decision-making as the store count grows.

The loyalty play and the buildout point the same direction. Kent is adding ways to pull drivers into its stations — discounts at the pump on one side, new formats and new markets on the other. Expect the Pay With Points rollout across the full network over the coming months to test whether bank-linked rewards can move fuel volume the way proprietary c-store apps do.