Grocery & CPG

AWAKE Chocolate Launches Caffeinated Trail Mix in Two Varieties

AWAKE Chocolate launches Caffeinated Trail Mix in Classic Crunch and Sweet & Salty, delivering 80 mg of caffeine per serving, starting at $2.49 for single-serve sleeves.

Caffeinated Trail Mix
Caffeinated Trail Mixjurvetson / Openverse

AWAKE Chocolate has launched AWAKE Caffeinated Trail Mix, combining premium mix-ins with its caffeinated chocolate in two varieties: Classic Crunch and Sweet & Salty.

Each serving delivers 80 milligrams of caffeine and five to six grams of protein, according to the company. The product marks the brand's move beyond its core chocolate lineup into the better-for-you snacking segment.

Pricing positions the line for convenience store shelves. Single-serve sleeves start at $2.49, and multipacks start at $9.99.

For c-store retailers, the launch taps continued demand for functional snacks that deliver energy alongside protein. The combination of a familiar trail mix format with caffeinated chocolate gives shoppers an alternative to energy drinks and bars at a comparable single-serve price point.

AWAKE Chocolate did not announce additional flavors or line extensions. The company lists product details at www.awakechocolate.com.

Original: awakechocolate.com

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Tom Whitfield

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Staff writer covering industry trends and analytics at Target Marketing.

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