C4, the energy drink brand owned by Nutrabolt, has launched a beer-flavored energy drink.

The product places C4 in an emerging wellness niche within the nonalcoholic beer sector, according to Food Dive. The move marks a significant bet by Nutrabolt on the convergence of two growth categories: energy drinks and alcohol-free beer alternatives.

For marketers, the launch signals how mainstream energy brands are testing flavor profiles traditionally reserved for alcoholic beverages. It also positions C4 against a small but expanding field of players pursuing consumers who want the taste of beer without alcohol.

The launch arrives as nonalcoholic beer continues to draw investment from major beverage companies. C4's entry ties that trend to the energy aisle, pairing a beer-inspired flavor with the brand's core functional positioning.

The launch's performance will indicate whether beer flavor can drive trial in energy drinks, and whether Nutrabolt can convert that trial into a durable share of the nonalcoholic beer-adjacent space.