Grocery & CPG

Hershey's Dot's Pretzels Launch Chipotle Honey Flavor Nationwide

The Hershey Co. launches Dot's Chipotle Honey Pretzels, a limited-time sweet-heat flavor rolling out at retailers nationwide this fall alongside Dot's Original Pretzels.

Chipotle Honey Pretzels
Chipotle Honey Pretzelssylvar / Openverse

The Hershey Co. is rolling out Dot's Chipotle Honey Pretzels, a new limited-time flavor, at retailers nationwide this fall.

The product joins Dot's Original Pretzels in the brand's lineup. Dot's Chipotle Honey Pretzels combine sweet honey and smoky chipotle heat with the signature buttery flavor and crunch of Dot's Pretzels. Each bite delivers a mix of sweet, smoky and spicy flavor, according to the company.

Availability, package sizes and pricing may vary by retailer, Hershey said. The company did not announce an end date for the limited-time offering.

The launch gives Hershey a sweet-heat entry in the pretzel category, a flavor profile that has gained shelf space across salty snacks in recent seasons. Retailers can expect the item to sit alongside Dot's Original in snack sets this fall.

Hershey, which acquired Dot's Pretzels in 2021, continues to expand the brand beyond its original homestyle recipe. The company did not disclose additional details on merchandising or promotional support for the rollout.

Original: edge.prnewswire.com

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Daniel Okafor

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Senior reporter covering consumer brands and retail at Target Marketing.

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