WK Kellogg Bets on a Plan to Wake Up Cereal
After years of sales declines tied to changing eating habits, WK Kellogg executives have a plan to revive cereal — and the move resets how retailers and rivals treat the category.
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Cereal
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After years of sales declines tied to changing eating habits, WK Kellogg executives have a plan to revive cereal — and the move resets how retailers and rivals treat the category.