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- By Daniel Okafor
Grocery & CPG
Alcampo’s first company-run Andalucia supermarket opens November 19
Alcampo opens its first company-run Andalucia supermarket in Benalmadena on November 19, with 1,200 square metres, seven fresh counters, Sunday hours and 37 staff.

At a glance
- November 19, 2026: Alcampo opens its first company-run Andalucia supermarket in Benalmadena at 9am.
- The store covers 1,200 square metres and plans to trade from 9am to 10pm.
- Alcampo plans seven fresh food counters and a dedicated wine section.
- Opening staffing totals 37, including 25 local hires and 12 transfers from Marbella.
- Fifteen fresh-counter workers will complete 2,450 combined training hours.
By Daniel Okafor
Alcampo will open its first company-run supermarket in Andalucia at 9am on Thursday, November 19, 2026, serving four nearby communities with Sunday access from one site.
Where and when it opens
Alcampo said the 1,200-square-metre store sits inside the Altos del Higueron shopping centre, beside exit 1008 on the A-7. Euro Weekly News said residents of Benalmadena Pueblo, Los Pacos, Fuengirola and Mijas should find the location easy to reach.
Alcampo’s trading is currently scheduled for 9am to 10pm, including Sundays and bank holidays where trading is authorised, making Sunday access part of the regular shopping week. The A-7 position supports the source’s claim that residents of the four named communities can reach the store easily.
For routine shopping, the site offers a short proposition rather than a full-day destination. That makes its location, trading hours and fresh counters central to the convenience proposition.
Fresh counters and service model
Alcampo says the store will feature seven fresh food counters, while its announcement names six staffed services and separately confirms a dedicated wine section for shoppers.
The named services are:
- Butchery
- Fish
- Bakery
- Ready meals
- Delicatessen
- Cheese
The announcement treats the wine section separately from those six staffed food services. Euro Weekly News said shoppers who prefer to buy meat, fish and cheese freshly cut, rather than pre-packed, will find options at the staffed counters.
The source does not identify the seventh counter, so the service list is less specific than the headline count. That leaves some detail unresolved, although Alcampo has clearly built fresh service into the opening plan.
A compact neighbourhood format
Euro Weekly News reported that Alcampo has traded in Andalucia since 1989, including through its La Canada hypermarket in Marbella, but the new shop adopts a much smaller neighbourhood format.
Euro Weekly News described the concept as the “supermercado” format, a compact neighbourhood supermarket. At around 1,200 square metres, it suits a quick weekly shop rather than a full day out.
For shoppers, the practical distinction is clear. The Benalmadena site is built around a short, service-led visit rather than the scale of Alcampo’s existing Marbella hypermarket.
Staffing and training
Alcampo confirmed that the Benalmadena store will open with 37 staff in total, comprising 25 new local hires and 12 employees transferring from its Marbella hypermarket site.
Fifteen of those workers will staff the fresh counters after completing a combined 2,450 hours of training. The transfers bring existing Marbella employees into the Benalmadena team, while the recruitment adds 25 new local roles.
That training commitment supports the staffed fresh-food offer, particularly the fresh-cut choice for meat, fish and cheese. It also gives Alcampo a defined service model for its first company-run supermarket in Andalucia.
What does this change for Benalmadena shoppers?
For Benalmadena shoppers, the immediate change is a local store with fresh counters, a wine section and Sunday trading within a compact 1,200-square-metre neighbourhood format.
That gives residents a convenient weekly-shopping option without a trip to a larger hypermarket. The harder question is whether the store will also match Alcampo’s price positioning.
Euro Weekly News said Alcampo regularly ranks among the cheapest national chains in independent price checks. The source did not name those checks or publish a Benalmadena basket comparison. Alcampo’s low-cost position therefore remains a chain-wide benchmark, not a confirmed local price.
For households, independent local shelf-price checks after the launch will provide the practical answer. They will show whether the compact format holds that position while adding staffed fresh-food services.
Alcampo’s 37-person opening plan and 2,450 hours of counter training put service at the centre of the launch. Independent local price checks after November 19 are the next test of whether its low-cost reputation translates into Benalmadena.
Source: euroweeklynews.com
More from Daniel Okafor
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Senior reporter covering companies, deals and strategy in trade marketing, shopper marketing, trade promotions, category management at Target Marketing.
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