Sprint Mart Puts Self-Checkout in a Quarter of Its Stores

A quarter of Sprint Mart's chain now runs self-checkout, with pre-pay fuel options for customers who want to skip the line. The Ridgeland, Miss.-based convenience operator is installing the kiosks at every remodeled and razed-and-rebuilt site, plus selected legacy stores.

"To date, a quarter of our chain has self-checkout with pre-pay on fuel available for our customers who want to skip the line," said Herb Hargraves, chief operating officer of Sprint Mart. "We have some that are not used that much and others that are very popular. We continue to evaluate the best option for our customers."

What drives the loyalty push?

Technology adoption remains a key priority for the chain. The Sprint Mart Rewards loyalty app gives registered customers discount offers, rollback pricing at the pump and points on purchases. Customers redeem points for nearly anything in-store or on fuel.

"Our app is exclusive to our Sprint Mart Rewards customers (and allows them) to track their points and see all the offers available at their local Sprint Mart," Hargraves said.

At the end of 2025, Sprint Mart launched a Professional Drivers Loyalty Card. It rewards professional drivers with points on diesel purchases.

"It offers two different levels with perks, such as free showers, free fountain and coffee, and exclusive 'truckers-only discounts' on the items they use most," Hargraves said.

How digital are the stores?

Sprint Mart is also leveraging technology to improve operational efficiency. The chain has digitized store walk-through inspections, surveys and vendor relationship management.

Centrally connected TV screens throughout the stores feature the Chix, Sprintzoni and coffee menus. Above the cold vault, similar digital screens highlight key vendor products and Sprint Mart Rewards promotions.

"All of these screens can be controlled remotely by our marketing department," Hargraves explained.

The chain recently deployed tablets across its store fleet to make clocking in and out of shifts easier for team members. It also upgraded store assistant handhelds connected to the back-office system for store tasks and placing orders.

Where does growth come from next?

Acquisitions will be the primary avenue for growth, Hargraves confirmed. At the same time, the chain keeps its legacy stores firmly in focus.

"We will continue to reinvest in our legacy stores with image upgrades and remodels to provide the best c-store experience for our customers," Hargraves said.

Sprint Mart employs over 1,300 people. Hargraves described the company as a Christian-based organization and pointed to long-tenured staff as evidence of its culture.

"I am so proud of how many long-tenured team members we have that have made their careers at Sprint Mart," Hargraves said. "We are intensely focused on growing our people with career pathing, so we can build future leaders from within."

The chain's mantra is "Take care of the customer and everything else takes care of itself." Hargraves said it is not just a tagline.

"It's the backbone of who we are," he said. "You feel it the moment you walk through our doors and hear a genuine 'Welcome to Sprint Mart!' from our team. We truly want every customer to feel at home. From the second you pull onto the lot to that final 'Have the BEST day!' at checkout, our commitment to hospitality comes straight from the heart."

For marketers, the takeaway is straightforward: Sprint Mart is pairing a points-based app, remotely controlled in-store screens and a two-tier professional driver program with physical investment, a combination designed to move both fuel gallons and in-store baskets.