More than 300 products now carry the Non-GMO Project's label for non-ultraprocessed foods, as the certification program expands to meet rising demand from shoppers and manufacturers alike.

Chomps, Simple Mills and Blue Diamond are among 23 brands that have received the certification, according to a report from Food Dive. The milestone marks rapid uptake for a seal designed to signal that a product avoids the hallmarks of ultraprocessed formulation.

For marketers, the growth of the label reflects a broader shift in how consumers evaluate packaged goods. Where certifications once centered on single attributes — non-GMO, organic, gluten-free — buyers now scrutinize overall processing methods. A label that speaks directly to the ultraprocessed foods debate gives brands a concrete way to answer that scrutiny on the front of the package.

The participation of established names carries weight. Blue Diamond brings the seal into the snack aisle through a major almond brand. Simple Mills, already positioned around cleaner formulations, can reinforce its existing claims with third-party verification. Chomps, a meat snack brand, gains a differentiator in a category where processing perceptions run high.

The Non-GMO Project's move into non-ultraprocessed certification extends the organization's reach beyond its namesake attribute. For the 23 brands now on board, the label offers verified language in a regulatory environment where definitions of "ultraprocessed" remain contested and marketers face constraints on what they can claim.

Demand-side pressure drives the expansion. The program reports growing demand for the certification, a signal that manufacturers see commercial value in proving their products steer clear of ultraprocessing rather than simply asserting it.

The count of more than 300 products suggests the seal is moving past early-adopter territory. As consumers continue to weigh processing against ingredients, price and convenience, certifications that verify formulation claims are likely to become a standard tool in food marketing — and the brands that secure them early hold a credibility advantage on shelf.